There are no figures on how much plastic is used for packaging in shops around the world. Today, plastic is unnecessarily often the material of choice for packaging goods to be sold to the consumer, whether it is clothes, tools, toys or food. We wanted to change this, and in 2017 we replaced all the plastic with cardboard packaging. Carefully folded and 100% recyclable. For us, this was a good and sustainable alternative as it contributes to less use of plastic and thus also a lower risk of plastic ending up in nature.
DEVELOPMENT OF PRODUCTS
Every time we develop products, we are concerned with the garments not only feeling good to wear, they should also be good for the body and nature. When we make a garment such as a wool sweater, we go to great lengths to ensure that only the zip is left of plastic. The rest are natural and recycled materials.
When we now launch our new Active collection, we continue to stretch ourselves to find the best solutions, which are both gentle on the skin and take care of our surroundings. All products are made in bluesign® recycled polyester and nylon, are light, comfortable and soft. The materials breathe well and transport moisture so that the products do not feel clammy even after a heavy training session.
If we are to avoid the demand for plastic products and the influx of plastic into nature, we must use natural materials, while at the same time ensuring extended use and reuse of the products that have already been made. We have therefore created our Eco Blend T-shirt which is 100% biodegradable, made from 20% recycled cotton and 80% organic cotton. It has not added dyes or other chemical agents such as e.g. bleaching agents. In addition, we have chosen to sew the T-shirt with Tencel thread, instead of polyester or nylon, and the label is made of organic cotton. This means that the Eco Blend T-shirts will be able to become a natural part of the cycle, as the materials are completely organically degradable.
The picture shows the t-shirt after only two months in the compost.