TUFFED WEAR

WHAT IS THE PROBLEM WITH THE TEXTILE INDUSTRY?

Modern textile and clothing production is very resource-intensive. In all stages of production there are problems and challenges, but also solutions and opportunities for improvement.

IT USES A LOT OF WATER

Clothing production requires enormous amounts of water. It's almost hard to understand, but to produce a single T-shirt, up to 1,400 liters of water can be used. A pair of jeans can cost the planet as much as 7,000 liters of water 🤯

A LOT OF SPRAYING AGENTS AND CHEMICALS ARE USED

Cotton, for example, is a natural material and one would therefore think it was quite environmentally friendly - but at the time it was not. In production, a wide range of chemicals are often used, which are harmful both to the environment and to the workers who harvest the cotton. Fortunately, there are better alternatives, such as organic or recycled cotton.

POLLUTING FACTORIES

The cheap clothes have a high price. They are often made in low-cost countries, where the industry cannot be said to be particularly green. The energy sources can be fossil, the emissions large, and the use of chemicals in, among other things, the dyeing process results in large emissions of harmful substances.

IT CAN BE FAR FROM A TO B

It goes without saying that it cannot be particularly environmentally friendly to transport a T-shirt halfway around the globe. Unfortunately, it is the case that many of the clothes in Norwegian stores are produced precisely there - roughly on the other side of the world. In addition to the transport itself, a lot of packaging is used, which can also pollute unnecessarily.

HEARD OF FAST FASHION?

Some clothing manufacturers arrange for the clothes they make to be replaced often. Short-term trends and frequent launches of new collections contribute to escalating consumption. Quite unnecessary, we think. That is why we focus on garments that are timeless in shape and colour, so that what you buy today will not be perceived as out of date tomorrow. Or in a few years.
What are we doing? What can you do?