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Hva er problemet med tekstilbransjen?

Modern textile and clothing production is very resource intensive. In all stages of production, there are problems and challenges, but also solutions and opportunities for improvement.

it uses a lot of water

Clothing production requires huge amounts of water. It is almost difficult to understand, but to produce a single T-shirt, it can take up to 1400 liters of water. A pair of jeans can cost the globe as much as 7,000 liters of water????

A LOT OF SPRAY AND CHEMICALS ARE USED

Cotton, for example, is a natural material and one would therefore think it was quite environmentally friendly - but not then. A large number of chemicals are often used in production, which are harmful both to the environment and to the workers who harvest the cotton. Fortunately, there are alternatives that are better, such as organic or recycled cotton.

POLLUTING FACTORIES

The cheap clothes have a high price. They are often made in low-cost countries, where the industry can not be said to be particularly green. The energy sources can be fossil, the emissions are large, and the use of chemicals in, among other things, the dyeing process results in large emissions of harmful substances.

IT CAN BE FAR FROM A TO B

It goes without saying that it can not be particularly environmentally friendly to carry a T-shirt halfway around the globe. Unfortunately, many of the clothes in Norwegian shops are produced just there - roughly on the other side of the world. In addition to the transport itself, a lot of packaging is used which can also pollute unnecessarily much.

ever heard of fashion?

Some clothing manufacturers suggest that the clothes they make should be changed frequently. Short-term trends and frequent launches of new collections are helping to escalate consumption. Quite unnecessary, we think. That is why we focus on garments that are timeless in shape and color, so that what you buy today will not be experienced as out of date tomorrow. Or in a few years.
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