Our Commitment to Sustainability

What are we doing?

WE 💚 BAMBOO!

To make clothing production less resource-intensive, bamboo is an absolutely brilliant place to start. We have used bamboo since the beginning, and have no intention of giving up. Unlike cotton, bamboo grows quickly (up to 1 meter per day), requires little water and no pesticides. The benefits for the environment are many, and in addition the clothes become wonderfully soft. No wonder we love bamboo!

FLEECE COMPLETELY WITHOUT PLASTIC!

Fleece is a maligned material, for good reason! We have made a promise to ourselves and to nature that we will limit the use of plastic fibers in our clothes. That's why we've developed our own fleece - Falcon - made from 100% super fine merino wool. This is completely free of plastic and synthetic fibres.

NO TO MULESING

Mulesing is a brutal surgical procedure where the skin around the sheep's tail is cut away, without anesthesia. The purpose is to avoid urine and faeces sticking in the skin folds, which in turn lead to flies laying eggs here. We choose to use wool from farms that do not have this practice, where the farmers rather wash the backside of the sheep, thus saving the animals unnecessary pain and discomfort.

ORGANIC AND RECYCLED COTTON

A lot of water and pesticides are used in the production of traditional cotton, so we are constantly trying to find better alternatives. Organic cotton is a very good alternative, as this is cotton grown without the use of artificial fertilizers or pesticides, which improves the soil and often requires less water. Recycled cotton is made from used clothing or surplus from other textile production. See our garments made from organic or recycled cotton here.

PACK OF NINE LIVES (MINIMUM)

What we use to wrap our products must surely be able to be used for more, we thought. The result is that we have created packaging that can be used for other things, such as our plush packaging that also works as a sleeve for a laptop or iPad if you buy the children's size. We have a four-pack of children's socks that are delivered in a pencil case made of organic cotton as well as gift boxes where the stickers can be easily removed so that the boxes can be used for gifts, storage or a thousand other things. We are constantly looking for new ideas for reuse, if you have a good idea we would love to hear from you here.

ON THE WAY TO PLASTIC-FREE!

We work every day to reduce the use of plastic. For now, we have found a full-fledged alternative to polyester fleece through our own wool fleece Falcon, which contains no plastic and thus limits the release of microplastics. In addition, in 2017 we cut the use of plastic in all our packaging. They are now made from 100% recyclable cardboard. Do you have good ideas for what else we can do? Send us a message here.

NOT PERFECT, BUT AT LEAST BAD

The most environmentally friendly clothes are the ones you don't buy, but we make sure that the ones you buy are as environmentally friendly as possible. We achieve this, among other things, by ensuring that our partners and suppliers meet the requirements for a number of certifications. This gives both us and you peace of mind that animal welfare, emissions, working conditions and much more are taken care of in a satisfactory manner. The certifications are international, the most important of which are Oeko-tex®, RDS, bluesign® and ISO - you can read more about what is hidden behind the letters here .

CLOTHES AS GOODS

The most important measure is to reduce the number of garments each and every one of us buys. We make no secret of the fact that we make a living selling clothes, but do everything we can to ensure that what we sell lasts a long time and does not become out of fashion. That is why we choose hard-wearing and durable raw materials, such as merino wool. In addition, we work closely with our designers to create collections that are timeless in design and color choices. Our goal is that what you buy from us will give you pleasure and benefit for many, many years.

WHAT CAN YOU DO WHAT IS THE PROBLEM