TUFFED WEAR

WHAT CAN YOU DO?

As individuals, we all have an opportunity to make things better by making good choices. When you're buying clothes, it's mostly about doing two things: Buy fewer items, and wear them longer. On average, each one of us throws away 23 kilos of clothes each year, and most of us do not have an overview of what we have in our wardrobe. By starting your shopping trip in your own wardrobe, you may discover that you already have what you were thinking of buying. And before you buy, you can ask yourself if you really need that particular garment. Here we have five simple tips that make it easier to be a conscious clothes customer.

BUY LESS

The most important thing you can do is as simple as it is difficult: Buy fewer garments. Start by asking yourself if you really need the garment you want. Most of us have more clothes than we strictly need, and the clothes you don't buy are the very best for the environment. It's that simple, and that difficult.

USE - DO NOT CONSUME

Quality over quantity. It pays off both for you and for the environment. If you choose quality clothes, both in terms of materials and craftsmanship, there is a high probability that you will enjoy the clothes for a long, long time.

READ THE FINE PRINT

A sweater is not a sweater, and wool is not wool. The more you know about what your clothes are made of, and how, the easier it is to dress environmentally conscious. Some raw materials are far more resource-intensive than others, and some production processes and countries pollute more than others. Here we have created a slightly more comprehensive overview of what you should look for. Read it and you can be the one to turn your friends and family into more conscious clothing customers.

DO NOT WASH TOO OFTEN

We wash our clothes far too often, and usually too hard.
It wears out the clothes, and it puts a strain on the environment because we use more water and chemicals than necessary. Do not use the laundry basket as a wardrobe, and check whether a stain can just as easily be wiped off with a cloth before washing the entire garment. By the way, did you know that wool can often be aired instead of washed?

PASS IT ON!

Clothes you no longer have can be of great joy to others. Whether you pass it on to friends or to a clothing collection, you are doing a good thing when you contribute to reuse. Did you know that clothes that have been destroyed can also be recycled? Textile waste is used to make a wide range of new products, including insulation materials and carpets.
What are we doing? WHAT IS THE PROBLEM